MARKET TRENDS RESEARCH
PROJECT PLANNER

» How would you prefer for us to contact you about your research project?
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» When do you need the research to be completed?
ASAP - within a month or less
In the next 4-8 weeks
In 3-6 months
In more than 6 months
Not sure/don't know

» What is the approximate budget available for the research?
Under $5,000
$5,000 - $9,999
$10,000 - $14,999
$15,000 - $19,999
$20,000 - $29,999
$30,000 - $39,999
$40,000 - $49,999
$50,000 or more

SURVEYS

» List the three primary objectives of the research. What are the most important things you need to find out? [If you have more than three primary objectives, please write them here]
Objective 1. -

Objective 2. -

Objective 3. -

» Define, as specifically as possible, the target audiences that must be included in this research.

Some Target Audience Examples:

o Men - Women
o Current Customers - Former Customers - Potential Customers
o Persons on the East Coast - Persons on the West Coast
o Persons in large cities - persons in smaller towns
o Persons under 40 years old - Persons over 40 years old
o Incomes Above $75,000 - Incomes Below $75,000

» Which of the following are available to your company to contact participants in the research: [check all that apply]
Names and Phone numbers of potential participants
Mailing addresses
E-mail addresses of potential participants
None of the above

» Do you have a preference for how the survey will be administered?
Telephone survey
Internet survey
Mail survey
Some other method
No preference/Looking for advice

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