WHY CHOOSE MARKET TRENDS RESEARCH?
have so many stations, programs, and networks chosen Market Trends Research?
field-tested researcher: Market Trends' Peter Dominowski has conducted
more than 100 focus group and survey projects in the last two years.
Conducting insightful, actionable research is our business!
& personal service: Market Trends Research President Peter Dominowski
personally conducts all research. He is easily accessible and brings
twenty-five years of public radio programming and fund raising experience
to each project. With Market Trends Research, your important project
will never be in the hands of an inexperienced researcher or someone
who does not understand public radio programming, fund raising, and
actionable results: Market Trends makes the sometimes-complex realm
of research uncomplicated and easy to understand. Jargon and buzzwords
are kept to a minimum. We utilize the most appropriate tools to find
the answers to questions, to present information clearly, and ensure
that the results are actionable toward your goals and objectives.
other stations think: Market Trends Research has been building loyalty
since 1985, and more than 90% of our public radio research clients have
returned to work with us again.
Conventional & online research: Market Trends Research conducts
both online and offline focus groups and surveys. We use the methods
that produce the best results for your project.
Great research at a reasonable cost: No one wants to pay for
services they do not use. The structure of many research companies forces
them to increase their fees to support the overhead costs of their entire
facility, whether or not a client uses all their services! With Market
Trends Research, you pay only for the services you need.
recognition: Peter Dominowski has written five books on research,
conducted several national public radio research studies, and has been
admitted as a member of the Qualitative Research Consultant's Association
[QRCA], the international association for leading qualitative research
professionals. He was a founder of PRPD [Public Radio Program Directors],
and the original "PD Bee" programmer training workshops.
to ethical standards: Market Trends Research is dedicated to conducting
business and treating clients in an honest and ethical manner. We subscribe
to the Codes of Ethics of the Qualitative Research Consultants Association,
and the Institute of Management Consultants.